GlobalGrowers, an initiative of AvecAfrica, empowers smallholder farmers through collective action—aggregating individual harvests into exportable volumes that meet international demand. The platform connects farmers directly with global buyers, eliminating intermediary exploitation and ensuring fair, transparent pricing. Operating through an innovative four-tier structure, GlobalGrowers combines farmers and cooperatives at the foundation, certified trainers providing capacity building, country representatives managing quality and logistics, and AvecAfrica facilitating global market connections. Members receive immediate payment, free access to digital tools (web, desktop, and mobile apps), professional training, and real-time market intelligence.